The Interior Design Foundations course is a collection of the most essential skills and policies interior designers and decorators must have to build sustainably profitable firms. These Foundations are drawn from hundreds of hours of presentations created for thousands of designers over the past ten years.
As the founder of the popular
Business of Design
Conference (held each summer in Las Vegas) business school professor and design consultant, David Shepherd, has developed hundred of hours of
presentations for designers.
His expertise covers finance, strategy, cash flow, and business models, and this course is one of the most popular he ever presented. This course draws on David's experience in presenting to over 3,000 interior designers and decorators, and his time consulting with dozens, one-on-one. (At fees that often exceeded $20,000.)
Now, through Udemy, you can begin to collect this knowledge for a fraction of the cost as David gradually builds an online library for designers and decorators. There's no better place to begin than with the Foundations, as in this course you will learn:
How a 10% price increase can double your profits
How just a 1% improvement can send cash flow higher
How to overcome the challenges of "cost transparency"
How to capture more value throughout the design process
Why visual goal setting works
How to simplify your business model...
And much, much more.
The lectures are kept short, friendly, and even humorous…yet are packed full of information that David has provided to designers who have paid hundreds and thousands of dollars to learn.
As a result of this powerful course, you will be in a position to "make the leap," that is to make some changes in the way you do business that will lead to greater profitability. As David points out, interior design is a very complex and difficult business to run, and designers often don't get the business tools they need while studying design.
The Foundations is the first course you should take to overcome any business skills deficit you may have. Take it now…and review it often.