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DMA Education  ●  Online
Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail letter, blog post, or a Tweet, you need to create efficient marketing copy that gets read and acted on. In this module, you’ll learn how to write copy that jumps off the page. You’ll explore successful campaigns to gain a better understanding of how to write and evaluate great copy. You’ll discover how to write smarter, write better, and pull it all together.
Anytime
DMA Education  ●  Online
In this module, you’ll take on the role of a Marketing Technologist in the exciting and ever-changing world of Integrated Marketing in the Digital Age. You will develop a systematic methodology for conceptualizing, designing, executing and managing an Integrated Marketing Campaign. You will first build a Foundation of knowledge about the history of Integrated Marketing and where it is headed in the future. Next, you will understand the Synergy that exists between creative, marketing channels, offer, operations and analytics. Lastly, you will take a step-by-step tour through the Process of building and launching an Integrated Marketing Campaign.
Anytime
DMA Education  ●  Online
This module is designed as an introduction to digital display advertising and the online advertising ecosystem. It will first provide information on the unique terminology of digital display as well as different types of online display advertising and how to use them. Next, it will cover how to develop a display strategy and take advantage of tactics such as targeting to enhance campaigns. The module’s third section focuses on getting things right and what marketers need to consider in terms of metrics and measurement. Included is information on privacy concerns and how they can impact strategy
Anytime
DMA Education  ●  Online
This course will review the key strategies and principles of database marketing. You’ll receive detailed instruction on how to use database marketing techniques to identify, segment, and target an audience. You’ll also develop a database strategy to reach your intended audience and meet your short- and long-term marketing goals.
Anytime
DMA Education  ●  Online
It’s crucial to recognize the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing. Learn to identify the essential sources of prospect data needed for effective B2B marketing. Gain new skills in creative strategy to develop offers that motivate responses from your business buyers. You’ll come away from this course with effective strategies for persuading those hard-to-reach business associates, whether they are the end-user, influencer, or decision-maker.
Anytime
DMA Education  ●  Online
This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman online for this new training designed to teach you the powerful 4 Step Relationship Marketing Process. You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza.com have achieved 10% – 35% increases in sales using this process. You will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Microsoft, Threadless, Life Line Screening, and HMS National achieved double-digit increases in response and revenue in this tough economy. In addition, new Voice of Customer research findings regarding social media and multichannel best practices will be provided.
Anytime
DMA Education  ●  Online
Based on Greg Jarboe’s recently released “YouTube and Video Marketing: An Hour A Day, 2nd Edition”, this video marketing course covers the absolute latest trends and tips. You’ll learn what kind of content goes viral, why viewers connect with brands via video, and how analytics can help you understand and achieve your online marketing goals. In today’s media-rich culture, leaving yourself out of the video market is leaving yourself out in the cold.
Anytime
DMA Education  ●  Online
In this course, you’ll explore advanced financial and marketing tools. Learn how to use profit-and-loss statements and perform related analyses, including break-even, marketing allowable, sales forecasting, and lifetime value analysis. All formulas and analytical methods are explained step-by-step with examples so you can understand the calculations and apply them yourself.
Anytime
DMA Education  ●  Online
Search engine marketing (SEM) and search engine optimization (SEO) are key elements of online success today. Explore the web techniques that can dramatically increase rankings for your site. Learn how pay-per-click and position-within-results actually work. Recognize relevant results for your searches and compare paid and organic search results. You’ll get detailed, practical guidance on developing effective paid search campaigns.
Anytime
DMA Education  ●  Online
This course takes a deeper dive into the key principles of database marketing including: customer lifetime value, predictive modeling, customer segmentation, RFM segmentation (recency, frequency, monetary), database appending, and tests and controls. You’ll get detailed instruction on effective use of database marketing in order to identify, profile, segment, target, and talk to your ideal audience.
Anytime
DMA Education  ●  Online
Social media is an up-and-coming channel in direct marketing. Learn how to create and profit from blogs, microblogs, podcasts, social bookmarking, online videos, and photos. Develop your own social media strategy for Facebook, Twitter, YouTube and more. You’ll come away knowing how to develop an integrated social media marketing strategy, including nine critical points in the use of social media.
Anytime
DMA Education  ●  Online
You have so little time to get your customer’s attention. This course shows you how to make your direct mail package cut through the clutter and boost your response rates. You’ll learn how to create all the elements of a direct mail package and come to recognize the key elements that affect the success of a direct mail campaign.
Anytime

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